Legal

Privacy Policy

Last Updated: July 2026

AWAY Spa at W Dallas ("AWAY," "we," "us"), operated by W Hotel Management, Inc. on behalf of Victory Hotel Dunhill LLC, respects your privacy. This Privacy Policy explains what information we collect when you apply for or hold a membership, visit the Spa, contact us, or use this website, how we use it, when we share it, and the choices and rights you have. The Spa is located at 2440 Victory Park Lane, Dallas, TX 75219.

Information We Collect

We collect information you provide directly, including your name, date of birth, home address, email address, phone number, emergency contact, payment and billing details, membership tier and preferences, and any information you share when you apply, book a treatment, or get in touch.

We also collect certain usage and site data automatically, such as device type, browser, IP address, pages viewed, and interactions with the site, to keep the site secure and functioning and to improve it. We may combine this with information about your visits and membership activity at the Spa.

How We Use Your Information

We use your information to review and process membership applications, manage your membership, dues, and billing, book treatments and reservations, provide the amenities and benefits associated with your tier, respond to your inquiries, and operate and secure our facilities and this website.

We also use your information to send membership and service communications and, where you have opted in, news about events, offers, and experiences at the Spa. You can opt out of marketing messages at any time.

Sharing & Disclosure

We do not sell your personal information. We share it with service providers who help us operate, such as payment processors and booking, hosting, and email platforms, under obligations of confidentiality and only as needed to provide their services. We may also disclose information when required by law, to protect our rights, safety, or property, or in connection with a corporate transaction such as a merger or sale.

The Spa is part of a Marriott property and participates in Marriott Bonvoy. Where you enroll in or earn benefits through Marriott Bonvoy, certain membership and loyalty information may be shared with Marriott International, Inc. and its affiliates to administer the program, points, and benefits, subject to Marriott's own privacy practices.

Data Retention

We retain your information for as long as you hold a membership and afterward for the period required to meet our legal, tax, accounting, and legitimate business obligations, after which we delete or de-identify it.

Your Rights & Choices

You may request access to, correction of, or deletion of your personal information, and you can unsubscribe from marketing at any time using the link in any email or by contacting us. We will respond consistent with applicable law.

Depending on your state of residence, you may have additional privacy rights. Texas residents and residents of other U.S. states with comprehensive privacy laws may have rights to access, correct, delete, and obtain a portable copy of their personal data, and to opt out of certain processing such as targeted advertising or any "sale" or "sharing" of personal data. We do not sell personal information. To exercise these rights, contact us using the details below; you may also designate an authorized agent, and you will not be discriminated against for exercising your rights.

Cookies & Tracking

This site uses essential cookies to function and limited analytics cookies to understand and improve usage. You can control or disable cookies through your browser settings; disabling some cookies may affect how the site works.

Security

We use administrative, technical, and physical safeguards designed to protect your information. No method of transmission or storage is perfectly secure, but we work to keep your data protected and to limit access to those who need it.

Children's Privacy

Our memberships and services are intended for adults 18 and older, and this website and the Spa are not directed to children. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us information, please contact us and we will delete it.

Contact

AWAY Spa at W Dallas Hotel, care of Victory Hotel Dunhill LLC, 2440 Victory Park Lane, Dallas, TX 75219. Questions about this policy or your information? Contact AwaySpaDallas@Whotels.com or +1 214 397 4141.